If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you.

In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your tech stack. We talk through the systems, software, and workflows that can save you time, reduce burnout, and elevate your client experience from inquiry to “I do.”

As someone who supports wedding pros with marketing every day, I know how much we carry in our heads — inquiries, timelines, vendor notes, contracts — and I also know how easy it is to rely on a patchwork of Google Docs, notebooks, and memory. Trust me, I’ve been there!

Courtney brings her 7+ years of wedding industry experience to help us understand:

• 💡 What a tech stack for wedding professionals actually is (in real talk, not tech jargon)

• 🔁 Why investing in the right CRM system and project tools saves more than just time

• 🧠 How your systems can help reduce mental load, decision fatigue, and overwhelm

• 🤯 Why even seasoned wedding planners still run on outdated (or nonexistent) systems — and how to shift that

• 📈 How the right wedding business tools can support team growth, improve client communication, and even raise your perceived value

• 💰 When it’s the right time to invest, and how to see your tech stack as a strategic business move — not just an expense
  

Tech doesn't have to be scary — and you're not behind. Whether you’re just getting started or 10 years in, this episode will help you take one step closer to a smoother, more scalable business.

👉 Visit aisleplanner.com to start your free trial and use the 15% discount code: IDWMxAP

📥 Want Courtney’s worksheet for assessing your tech stack? Reach out to her directly at courtney@aisleplanner.com.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

🎧 If you loved this episode, send us a message or share it with a fellow wedding pro who's ready to work smarter, not harder. Your tech stack could be the key to unlocking the next level in your business.